BROADCASTING VS. STREAMING EVOLUTION: HOW LEGACY NETWORKS AND NEW STREAMING GIANTS REDEFINE THE MARKET

Terrestrial dramas have long been established as popular TV programs, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are digitally distributed streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As media consumption habits evolve, competition b